Poush Mela
Print Media
Poush Mela Cultural Fair, Shantiniketan, India
Project Description: The Poush Mela of Shantiniketan is not just an event; it’s a cultural confluence that celebrates the essence of Baul philosophy and the rich tapestry of Bengal’s arts and crafts. Scheduled in December, this annual festival is a beacon of tradition, attracting visitors not only from West Bengal but also from across the globe.
Objective: Our campaign aims to elevate the Poush Mela from a regional festival to a global cultural phenomenon. By focusing on the Baul-centric aspects of the event, we intend to draw in enthusiasts who seek the soul-stirring music and wisdom of the Bauls. Concurrently, we will showcase the diverse array of handicrafts, textiles, and artworks from Bengal and neighboring states, transforming the Mela into a vibrant marketplace of tradition and creativity.
Strategy:
- Brand Identity Development: Crafting a compelling visual and narrative identity that resonates with the ethos of Poush Mela and the Baul culture.
- Targeted Marketing: Utilizing digital platforms and traditional media to reach potential visitors, emphasizing the unique experiences awaiting them at the Mela.
- Collaborations: Partnering with cultural institutions such as the Visva-Bharati University and influencers to amplify our message and engage with a broader audience.
- Interactive Experiences: Curating workshops, live performances, and interactive sessions that allow visitors to immerse themselves in the Baul way of life and the artistry of Bengal.
Conclusion: The Poush Mela campaign is more than just an event promotion; it’s a strategic initiative to preserve and proliferate the cultural heritage of Bengal and its Bauls. Through this campaign, we aspire to create a sustainable model that not only boosts tourism but also fosters cultural pride and economic growth for the artisans and musicians of the region.