Elucidata

Senior Visual and Information Designer - Rebranding Q1 2023 for elucidata.io

User Interface Design
Brand Positioning
Typography
Visual Language

Project Overview:

The rebranding project aims to modernize Elucidata’s image, aligning it with its innovative services and the evolving market trends in AI and drug discovery. The project covers the website redesign, marketing material updates and the integration of a new visual language that reflects the company’s cutting-edge technology and expertise.

Objectives:

Enhance user experience (UX) on the website for better engagement.
Create a cohesive visual language that communicates Elucidata’s core values and technological prowess.
Align the brand with current market trends and customer expectations.

Original

Redesigned

Navigation Bar and Landing Page redesign

Refined and intuitive User Interface, addition of icons depicting individual services and a separate Quick Links section

Website infographic and visual language changes

Introduction of coherent graphic elements and a gradient-based colour scheme aligned with new brand guidelines

Typeface and paragraph style changes in the new website

Utilisation of better typefaces for header and body separately and creating better CTAs for accessibility

Changes in typeface for all websote and marketing components

Usage of better typefaces for alignment with brand positioning